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Geography isn’t just about knowing the shapes that comprise the United States, or being able to point out where Nauru is on a globe. Technology has changed the face of geography as much as just about any other science.

Today, we have a regular need for geographic knowledge, whether we’re using our knowledge of air currents to forecast the weather, predicting water currents to clean up an oil spill, safeguarding structures through our knowledge of earthquake hazards, or planning our educational needs using information about population change.

Businesses use geographic information when they choose a site or plan a distribution network. They use the location of their current customers to determine where they market and advertise – and customer characteristics to look for new ones.

Geography is used more than ever today, in every walk of life, including the business world.

That’s where the Geographic Society of Chicago comes in.

The Geographic Society of Chicago is a 501©3 not-for-profit organization of local, national, and international scope, affiliated with the National Geographic. Since 1898, the GSC has educated the public about geography and its important uses. Today’s GSC trains students in the latest geospatial technologies. Through services such as our Geospatial Technology Programs, we offer unique educational experiences that harness the power of maps and the integrative tools of GIS (geographic information systems) to solve environmental and community issues.

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The GSC logo contains the symbol of Chicago – a stylized “Y” representing the three branches of the Chicago River,
which separate the city into its North, West and South sides. This inverted “Y” can still be seen today
embossed on streetlights and traffic control boxes throughout the city.